Specially formulated from the original baby lotion, Johnson's Baby Soft Cream softens and moisturizes your baby’s skin and is gentle enough to use every day. With a Clinically proven mildness formula, Johnson's Baby Soft Cream is specially designed gentle for newborns. Its classic baby fresh scent and hypoallergenic nature soothe and soften while nourishing your baby’s skin. Johnson's Baby Soft Cream is also ideal for moisturizing grown-up skin. Johnson's baby care products. Trusted by moms for over 100 years!